Greater Pensacola Society for 
Human Resource Management 
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July Monthly Meeting

  • July 10, 2019
  • 11:15 AM - 1:00 PM
  • Pensacola Bay Center, 201 E Gregory St., Pensacola, FL 32502


  • Member of GPSHRM Chapter


Hiring Brand Advocates, Not Just Employees:

Using Storytelling to Recruit Top Talent

Justin Libak

Presentation Summary

Discover the tools and techniques used to set your organization apart in today’s noisy recruitment marketplace.  Employer branding is one of the most important aspects in hiring quality talent today, but where do you start? You don’t need a full production team to create engaging material that will highlight your story and tell potential candidates what you stand for as an employer, all you need is some creativity and time. This session will delve into the why, how, and where to tell your story for recruitment and help you:

Objectives of this session area:

1. Discover why employer branding and storytelling is essential for recruitment today.

2. Understand the process of determining your organization’s unique characteristics and using those to develop a story.

3. Brainstorm ways to tell your story through cost-effective and efficient mediums.

4. Determine when and where to place your message for optimal interaction and ROI.

SHRM Competency

Human Resource Expertise & Relationship Management

Justin Libak Bio.docx

 This event has been approved for one (1) HRCI and SHRM credit. 

GPSHRM is an ongoing supporter of the Manna Food Bank. 

Bring your donation to this month's meeting!

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